The Truth About Dealership Advertising

We all know how dealership advertising goes – the incentives, the offers, the “free” items; anything to get a customer in the door. But does dealership advertising actually work?

Wi$e Buys, a series of YouTube videos, seeks to answer this question. Nathan Potratz, executive manager of Gordon Chevrolet has set out to dispel any traditional views on dealership advertising. Throughout his series, he discusses a range of topics including car buying, leasing, incentives, and more. He also incorporates his truth on the common misconceptions of car buying.

Nathan Potratz’s Truth About Dealership Advertising

Potratz explains that “car dealer advertising can be silly.” He emphasizes the catchy slogans and enticing offers such as a $500 Amazon gift card or “free” items that are said to be effective methods of advertising. However, according to Potratz, free really isn’t free. The “free” is included somewhere in the price. This is a common misconception many car shoppers believe when purchasing a vehicle. Potratz further explains in another YouTube video entitled, Gordon Chevy The Truth About Vehicle Pricing that all dealerships and businesses for that matter exist to make a profit. He describes that dealerships all pay the same amount for the cars they purchase, but the selling price remains competitive to other models in the market.

The key takeaway is that there is fairness to vehicle pricing. Every dealership has a variety of factors to consider when selling a vehicle including dealership costs, advertising budgets, inventory expenses, and more. Dealerships are all dependent on profit and meeting sales quotas to ensure revenue. According to Potratz, meeting dealership needs cannot be completed entirely through advertising.

Customer Service Sells Cars

Potratz’s messaging focuses highly on telling the truth about dealerships. By being honest about the car buying process, he provides his customers with the best experience possible. Providing a friendly, fair, and fast car buying experience is what matters at Gordon Chevy. Nathan has been with Gordon Chevy since its start in 1991 serving the Jacksonville community.

What keeps a Gordon Chevy customer coming back? That’s easy. It’s the excellent customer service and no bull pricing. Gordon Chevy provides customers throughout Florida with the highest quality Chevrolet cars, trucks, and SUVs in the Jacksonville, FL area.

If you’re in the market for a new or used Chevrolet, look no further than Gordon Chevrolet, your Chevrolet dealer near me. Whether you’re looking for powerful trucks or efficient sedans, the Chevrolet lineup has a vehicle that will suit you. For more information regarding used cars Orange Park FL or Orange Park car dealerships, contact us online or by phone at 904-592-3846. You can also view more Wi$e Buys videos under our About Us tab on GordonChevrolet.com.